Tuesday, June 22, 2010

Ad Campaign

Rock/Metal Radio Station Commercial?

Crowded bus and biker dude sitting with headphones on. You can hear loud metal. Then be gets off the bus and you realize the little old lady in the next seat is wearing ear buds.

Tagline: You're never too old to be young at heart.

Mashups, remixes and renditions...

The "I can do it better" music list.

It's nothing new. For years, musicians have been creating new sounds with old songs. Here is a list of my favourite remakes of all time.

1) IMHO the first emo version of pop: Rockstar Inxs, Marty Casey gets stuck with "Baby one more time" song choice:
http://www.youtube.com/watch?v=Z1SM0kdLoFE&feature=related

2) Classic rock fused with classic R&B:m The Usher/Bon Jovi Mash-up on Glee
http://vodpod.com/watch/2296276-bon-jovi-glee-style

3) Unplugged status reaches epic proportions: Nirvana's rendition of The Man Who Sold the World
http://www.youtube.com/watch?v=fregObNcHC8&feature=related

4) A romantic twist: Mig Ayesa from Rockstar INXS with his take on on "Baby I love your way"
http://www.youtube.com/watch?v=4C0QTxmeQDc&feature=related

5) Yesssss, this is a fresh take on the overplayed hits: DJ Earworm - United State of Pop 2009 (Blame It on the Pop) - Mashup of Top 25 Billboard Hits
http://www.youtube.com/watch?v=iNzrwh2Z2hQ

6) She took this new song and gave it an even newer sound: Nelly Furtado's version of Crazy
http://www.youtube.com/watch?v=CwvyQZ7KMtU

7) Check it: Girltalk's Tiny Dancer/Juicy Remix
http://www.youtube.com/watch?v=jrcy3D-kyVs

8) Unbelieveable. The original was good, but Joplin makes it grimy!!! Janis Joplin's Summertime
http://www.youtube.com/watch?v=dgFWibrTAKQ

9) This one is fun: Mya ft 2pac & BIG - Ghetto Superstar (NickT Remix)
http://www.youtube.com/watch?v=YpKV4ienaxM

10) ) Jay Z-Radiohead mash-up!
http://jaydiohead.com/

Sunday, May 2, 2010

Bailout of another Kind

Originally posted on Facebook, Wednesday, December 3, 2008 at 11:19am

I had this dream that there was another bailout. The difference was that this bailout was directed to the individuals who truly needed it. It was designed to lift up the people who are drowning in debt. This bailout was a plan to help those who are hungry in silence because they are ashamed to admit that life has gotten away from them and things are tighter than anticipated. This was a bailout that brought dignity back to the defeated. Was it just a dream? Perhaps. Perhaps not. Look deeper.

There's no mistake, we have all recognized uncertain times ahead. But no matter how desperate you are there is always someone worse off. Open your cupboards; how much of the food in there do you really need? Drop off your extra non-perishables at your local grocery store's food box. Extra gloves and winter clothing? Drop them off at your local shelter or church.

We are all capable of providing a bailout, it's called kindness. What an impact the world could make if we all started by making small differences. It's just a thought... a dream really.

Sunday, April 11, 2010

Battlestar Galactica ending: "you know he doesn't like that name"

I just finished the entire BSG series, watched about five episodes a day from seasons 1-4 over a two week period.

I have a theory about Gaius' final line: "you know he doesn't like that name"...

I think in this final scene we're looking at the "angel" Gaius. And just as Cara Thrace became an angel but never actually met her creator, this Angel Gaius most likely has not met his creator but understands he has one.

When Gaius refers to "He", it is in fact a reference to his all mighty creator, but "God" is a word created by man and therefore is limited. The word "God" would lump his one-true creator with other deities. The entire series plays with the absurdity of worship and honour to those underserving. Take for instance the gods of Greek myth --Zeus, Hera, Apollo, Athena, etc...-- we all know that these gods were closer to being mortal than divine. In one of the episodes, I believe Gaius is the one who points out that Zeus was a serial rapist. The word "god" lumps his creator with the likes of those gods and with Ellen and Saul, with the final five, and yes even with the mortal Gaius who was once worshipped himself as a "god-like" being. I think Gaius would say that man's understanding of "God" is a farce.

Throughout the series, one of Gaius' greatest flaws is his delusion of self grandeur--he lacks humility. So when he blurts out this line "you know He doesn't like that name", he's probably making an assumption and doesn't actually know his creator or his creator's thoughts. When Caprica looks at him, he realizes what he's doing (i.e. once again stepping onto his soapbox) so he immediately retracts his statement, to remain humble.

I think something should also be said about Season 4 ep. 15 when Ellen is resurrected; she is greeeted by model 1 and calls him "John". Model 1 replies by saying "that's not my name, i always hated that name". Model 1 understands that the name limits his character, it makes him a creation in the image of a man (Ellen's father). Model 1 thus rejects the name and any value or meaning it carries.

So to conclude, I think the Angel Gaius' final sentence eludes to the fact that humanity is limited by our linear perspectives. We seek meaning to words we ourselves have created. Words like religion and science, man and machine, good and evil. We divide ourselves with invisible lines in the quest for absolute and final endings. But as long as those questions are left unanswered, as long as we are drawn to scratch that unscratchable itch, we are also destined to repeat ourselves.

Thursday, March 11, 2010

Fun ads

http://www.youtube.com/watch?v=mUZrrbgCdYc

http://www.youtube.com/watch?v=gjAZ5esOBZw

Parking brainstorm

Idea one:

Hire guys that are dressed like parking attendants to stand on street corners and hold out yellow "parking tickets" to anyone passing by. The parking attendant will be wearing one of those change pouches with more yellow "tickets" so he only has to hold out one at a time and has free hands to tear the ticket up. As soon as a perdestrian reaches out to take the "ticket" the parking attendant pulls it away and rips it up. He won't speak unless spoken to and will be given a script with key messages so that if a passer by asks questions, he'll be prepared with responses like "you won't be collecting anymore parking tickets thanks to xxxxx..."
*In order for this concept to work, you need a memorable company name and really good branding on the clothing of your people. You also need to apply meta tags to draw traffic to your website (e.g. "Toronto + Parking).


Idea two:

You'll need a camera that instantly uploads onto the internet with HD recording capabilities. The premise of this idea is based on the Speaker's Corner concept: people are willing to talk about Toronto for 15 seconds of fame. Ask people on the street to spend one minute talking about something they love about Toronto. These will be youtube clips that are linked on your website. Don't even mention parking when talking to people who are willing to go on camera. The tagline would then be something like, "Focus on what you love about Toronto, leave the parking to us"
* You will need release forms for this, and you can't upload videos of minors without consent from their legal guardian.

Wednesday, March 3, 2010

What I know is what I know

I've started this blog in order to collect all my thoughts on Web 2.0 in one place. With any luck, this blog will be a great referece tool for any business looking to expand their horizons into new and innovative methods of social marketing. We shall see how it goes...


Change your World or the World will Change you:
The Future of Collaborative Government and Web 2.0