http://www.youtube.com/watch?v=mUZrrbgCdYc
http://www.youtube.com/watch?v=gjAZ5esOBZw
Thursday, March 11, 2010
Parking brainstorm
Idea one:
Hire guys that are dressed like parking attendants to stand on street corners and hold out yellow "parking tickets" to anyone passing by. The parking attendant will be wearing one of those change pouches with more yellow "tickets" so he only has to hold out one at a time and has free hands to tear the ticket up. As soon as a perdestrian reaches out to take the "ticket" the parking attendant pulls it away and rips it up. He won't speak unless spoken to and will be given a script with key messages so that if a passer by asks questions, he'll be prepared with responses like "you won't be collecting anymore parking tickets thanks to xxxxx..."
*In order for this concept to work, you need a memorable company name and really good branding on the clothing of your people. You also need to apply meta tags to draw traffic to your website (e.g. "Toronto + Parking).
Idea two:
You'll need a camera that instantly uploads onto the internet with HD recording capabilities. The premise of this idea is based on the Speaker's Corner concept: people are willing to talk about Toronto for 15 seconds of fame. Ask people on the street to spend one minute talking about something they love about Toronto. These will be youtube clips that are linked on your website. Don't even mention parking when talking to people who are willing to go on camera. The tagline would then be something like, "Focus on what you love about Toronto, leave the parking to us"
* You will need release forms for this, and you can't upload videos of minors without consent from their legal guardian.
Hire guys that are dressed like parking attendants to stand on street corners and hold out yellow "parking tickets" to anyone passing by. The parking attendant will be wearing one of those change pouches with more yellow "tickets" so he only has to hold out one at a time and has free hands to tear the ticket up. As soon as a perdestrian reaches out to take the "ticket" the parking attendant pulls it away and rips it up. He won't speak unless spoken to and will be given a script with key messages so that if a passer by asks questions, he'll be prepared with responses like "you won't be collecting anymore parking tickets thanks to xxxxx..."
*In order for this concept to work, you need a memorable company name and really good branding on the clothing of your people. You also need to apply meta tags to draw traffic to your website (e.g. "Toronto + Parking).
Idea two:
You'll need a camera that instantly uploads onto the internet with HD recording capabilities. The premise of this idea is based on the Speaker's Corner concept: people are willing to talk about Toronto for 15 seconds of fame. Ask people on the street to spend one minute talking about something they love about Toronto. These will be youtube clips that are linked on your website. Don't even mention parking when talking to people who are willing to go on camera. The tagline would then be something like, "Focus on what you love about Toronto, leave the parking to us"
* You will need release forms for this, and you can't upload videos of minors without consent from their legal guardian.
Wednesday, March 3, 2010
What I know is what I know
I've started this blog in order to collect all my thoughts on Web 2.0 in one place. With any luck, this blog will be a great referece tool for any business looking to expand their horizons into new and innovative methods of social marketing. We shall see how it goes...
Change your World or the World will Change you:
The Future of Collaborative Government and Web 2.0
Change your World or the World will Change you:
The Future of Collaborative Government and Web 2.0
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