Friday, December 31, 2010

The World in 2010 as World 2.0

While I'm not one to dote on the past, I can't help but think that 2010 has had significant influence on the destiny of man. I think historians will one day look back at 2010 as the year when people began to fully grasp the power of man as creator.

Marshall McLuhan, a well known communication theorist, once stated "the median is the message". If McLuhan were alive today he would tell us that the internet is the median and the message is in real time and based on user-generated content. That message makes us all creators in our own right. We are evolving to a new understanding of the world as we know it, a World 2.0.

World 2.0 is a concept derived from the term web 2.0--meaning communication has evolved to turn users into contributors thus revealing the fourth wall that separates us from the "stage" of life. The average Joe is now the star of his own show and he is doing it himself, armed with a video camera and connection to the World Wide Web. What's more, our Joe can be a scholar, a photographer, a journalist, a producer, almost anything his heart desires just by accessing the information and tools himself.

In 2010, the concept of viral phenomenon gave new meaning to a society living in a state of hyperrealism with increased detachment to the dissemination between truth and fiction.


Sunday, July 11, 2010

Bridal Shower Fo Paws

I went to a surprise bridal shower this afternoon from 1-4:30 pm. The worst part about it was nobody in the gropu of 18 ladies thought it was a problem to schedule this party to coincide exactly with the final World Cup game. The World mutha-fuckin cup, yo! The single most popular sporting match worldwide. A game that takes four years in the making; a gathering of the best two teams to gain world bragging rights.

Unfortunately, my phone is currently being repaired and the loaner phone Telus game me does not have internet access. I thought about bringing a laptop, but the condo party room did not have wireless. I even asked my friend Elaine, one of the bridesmaids, to ask the host to bring a T.V. from her appartment and set it up in the corner for me. That didn't go over too well.

So in the end I had to settle for receiving updates via bbm.

Clearly, I am not cut out for bridal shower parties. Here are some of the faux pas' I committed at this party:

- I put on a dress and missed an entire strap completely and walked around the entire time half undressed (luckily I had a mesh t-shirt layer on top of my dress so I don't think too many people noticed.
- The invitation asked for gifts to be wrapped in Christmas wrapping, so I dropped my gift certificate into an oversized x-mas gift bag.
- I was asked to write my favourite memory with the bride and it had to be PG-13 because there were mothers, aunts and her grandmother present so I wrote "the time we recorded (blank) on video and as we watched the replay we realized we had caught (blank) on tape (blanking) (blank)." And yes she read this out loud.
- I downloaded the vuvuzela app on my ipod touch and would periodically sound it off as homage to the game that was being missed.

Robbed by a dumb criminal

I went to Shopper's Drug Mart by my house on Saturday to pick up some sunscreen and a few other essentials. While I was in line I was bbm'ing with a friend to discuss plans for later that evening.

When I got to the front of the line, I set my phone down to pay for my things and put everything away into my grocery bags. I walked out of the store not realizing I had left my phone behind.

When I got to the end of the parking lot I realized I didn't have my phone, so I slowly turned around and walked back, fully confident that the cashier would have found it and held it for me.

When I got to the desk, the cashier was gone. So I asked the supverisor one aisle over where he went because I left my phone at his station. She said he was in the bathroom and paged him over the store intercom. I waited and she paged him again, I waited and she paged yet another time. For five minutes no one knew where he'd gone to. When he finally came back I said to him, "hi, do you have my phone?" and he looked at me with a blank face and said "what phone?" So i explained to him that I set the phone down while I was paying for my things. I even described that a man and his son were standing behind me in line. The cashier looked at me and said "I never saw any phone". At this point I was getting mad so I asked "well where were you just now? Did you go on a scheduled break? No? You were just in the bathroom? Well why did it take so long then?" The supervisor stepped in and said he had every right to go to the bathroom and it didn't neccessarily mean anything. By this time the store is full of customers and I'm raising my voice. "Well I would like to speak to the store manager right away". Then as the cashier is about to turn his back to me I raise my voice even louder: "I'm not trying to accuse you, but you don't think it's curious at all that you dissapeared for so long directly after my phone went missing?" At that point he looks at me and walks away.

When the store manager arrives I told him exactly what happened loud and clear enough for everyone around to hear and the supervisor and cashier tried to cut me off to protest that it was his right to go to the bathroom to which I responded, "listen I'm not trying to accuse anyone here, I'm simply stating the facts exactly as they happened. If you think that anything I've said is untrue that's fine, but if not please let me finish." I then added "I live in this neighbourhood, I've been shopping at this store for over 20 years. This place is a community where people trust and help one another. I am very upset to know that my phone went missing when I set it down for two minutes in your store and I hope you are going to do something to rectify this."

The manager agreed to check the store security camera which was apparently filming the whole time. While I was waiting for the film to be reviewed, I went to the make-up counter lady whom I've known for 20 years and asked her to help me look for the phone. We walked around all over the store and she came running to me to tell me she had found it on one of the shelves. The sim card had been removed and shoved back in backwards so the phone was not working properly.

I went in to the back office to let them know the phone was retrieved and at that moment the footage showed me waiting next in line. The next minutes played out exactly as I described them; I was sending a text, set my phone down to pay, there was a man and his son in line behind me, and I walked away without my phone.

A few minutes later, the cashier slipped the phone right into his pocket. My first question was "is he a minor?" I immediately considered pressing charges. He was apparently 28 years old. The manager and supervisor caled him into the room and played back the tape. At that point he confessed and admitted it was a stupid thing to do. The manager asked me how I wanted to procede and I replied "well the important thing is that I have my phone back, so I won't press charges. But I want you to know that I treat this place as more than just a store, it is part of my community. I know everyone that works in this plaza and the people I see here are my neighbours. What you did is an embarrassment to yourself and to the company. I trust that this issue will be dealt with internally and I hope you understand that the worst part of what you did was not stealing from me, it was that you tried to break the trust of this community."

It felt good to give him shit for his behaviour, lol. I should have been a teacher.

The Stupid Decisions we make while Hungover

I went for a beer with my friend Ann on Wednesday night because she was having boy issues and wanted to shoot the shit. So we go to Turbo and of course we run into several acquaintances there. A pitcher of beer quickly turns into several vodka sodas and vodka shots. And the next thing I know, I'm stumbling home and leaving a trail of shoes, keys, purse, and clothing articles behind me as I make my way to my room.

The next morning, I wake up and it's just baking outside. So I decided in a brilliant move to walk the 15 min to the subway station instead of waiting for my bus. I walk all the way there and realize I left my metropass at home. Instead of paying the $3 fare, I walk all the way home. Once I'm home, I realize I dropped a $20. So I walk all the way back to the station but can't find the missing $20.

The moral of the story is, if your hungover and late for work always think of the easiest solution rather than the more strategic or economical solutions. Keep the decision making stupidly simple, even if if might cost you more time and money.

Tuesday, June 22, 2010

Ad Campaign

Rock/Metal Radio Station Commercial?

Crowded bus and biker dude sitting with headphones on. You can hear loud metal. Then be gets off the bus and you realize the little old lady in the next seat is wearing ear buds.

Tagline: You're never too old to be young at heart.

Mashups, remixes and renditions...

The "I can do it better" music list.

It's nothing new. For years, musicians have been creating new sounds with old songs. Here is a list of my favourite remakes of all time.

1) IMHO the first emo version of pop: Rockstar Inxs, Marty Casey gets stuck with "Baby one more time" song choice:
http://www.youtube.com/watch?v=Z1SM0kdLoFE&feature=related

2) Classic rock fused with classic R&B:m The Usher/Bon Jovi Mash-up on Glee
http://vodpod.com/watch/2296276-bon-jovi-glee-style

3) Unplugged status reaches epic proportions: Nirvana's rendition of The Man Who Sold the World
http://www.youtube.com/watch?v=fregObNcHC8&feature=related

4) A romantic twist: Mig Ayesa from Rockstar INXS with his take on on "Baby I love your way"
http://www.youtube.com/watch?v=4C0QTxmeQDc&feature=related

5) Yesssss, this is a fresh take on the overplayed hits: DJ Earworm - United State of Pop 2009 (Blame It on the Pop) - Mashup of Top 25 Billboard Hits
http://www.youtube.com/watch?v=iNzrwh2Z2hQ

6) She took this new song and gave it an even newer sound: Nelly Furtado's version of Crazy
http://www.youtube.com/watch?v=CwvyQZ7KMtU

7) Check it: Girltalk's Tiny Dancer/Juicy Remix
http://www.youtube.com/watch?v=jrcy3D-kyVs

8) Unbelieveable. The original was good, but Joplin makes it grimy!!! Janis Joplin's Summertime
http://www.youtube.com/watch?v=dgFWibrTAKQ

9) This one is fun: Mya ft 2pac & BIG - Ghetto Superstar (NickT Remix)
http://www.youtube.com/watch?v=YpKV4ienaxM

10) ) Jay Z-Radiohead mash-up!
http://jaydiohead.com/

Sunday, May 2, 2010

Bailout of another Kind

Originally posted on Facebook, Wednesday, December 3, 2008 at 11:19am

I had this dream that there was another bailout. The difference was that this bailout was directed to the individuals who truly needed it. It was designed to lift up the people who are drowning in debt. This bailout was a plan to help those who are hungry in silence because they are ashamed to admit that life has gotten away from them and things are tighter than anticipated. This was a bailout that brought dignity back to the defeated. Was it just a dream? Perhaps. Perhaps not. Look deeper.

There's no mistake, we have all recognized uncertain times ahead. But no matter how desperate you are there is always someone worse off. Open your cupboards; how much of the food in there do you really need? Drop off your extra non-perishables at your local grocery store's food box. Extra gloves and winter clothing? Drop them off at your local shelter or church.

We are all capable of providing a bailout, it's called kindness. What an impact the world could make if we all started by making small differences. It's just a thought... a dream really.

Sunday, April 11, 2010

Battlestar Galactica ending: "you know he doesn't like that name"

I just finished the entire BSG series, watched about five episodes a day from seasons 1-4 over a two week period.

I have a theory about Gaius' final line: "you know he doesn't like that name"...

I think in this final scene we're looking at the "angel" Gaius. And just as Cara Thrace became an angel but never actually met her creator, this Angel Gaius most likely has not met his creator but understands he has one.

When Gaius refers to "He", it is in fact a reference to his all mighty creator, but "God" is a word created by man and therefore is limited. The word "God" would lump his one-true creator with other deities. The entire series plays with the absurdity of worship and honour to those underserving. Take for instance the gods of Greek myth --Zeus, Hera, Apollo, Athena, etc...-- we all know that these gods were closer to being mortal than divine. In one of the episodes, I believe Gaius is the one who points out that Zeus was a serial rapist. The word "god" lumps his creator with the likes of those gods and with Ellen and Saul, with the final five, and yes even with the mortal Gaius who was once worshipped himself as a "god-like" being. I think Gaius would say that man's understanding of "God" is a farce.

Throughout the series, one of Gaius' greatest flaws is his delusion of self grandeur--he lacks humility. So when he blurts out this line "you know He doesn't like that name", he's probably making an assumption and doesn't actually know his creator or his creator's thoughts. When Caprica looks at him, he realizes what he's doing (i.e. once again stepping onto his soapbox) so he immediately retracts his statement, to remain humble.

I think something should also be said about Season 4 ep. 15 when Ellen is resurrected; she is greeeted by model 1 and calls him "John". Model 1 replies by saying "that's not my name, i always hated that name". Model 1 understands that the name limits his character, it makes him a creation in the image of a man (Ellen's father). Model 1 thus rejects the name and any value or meaning it carries.

So to conclude, I think the Angel Gaius' final sentence eludes to the fact that humanity is limited by our linear perspectives. We seek meaning to words we ourselves have created. Words like religion and science, man and machine, good and evil. We divide ourselves with invisible lines in the quest for absolute and final endings. But as long as those questions are left unanswered, as long as we are drawn to scratch that unscratchable itch, we are also destined to repeat ourselves.

Thursday, March 11, 2010

Fun ads

http://www.youtube.com/watch?v=mUZrrbgCdYc

http://www.youtube.com/watch?v=gjAZ5esOBZw

Parking brainstorm

Idea one:

Hire guys that are dressed like parking attendants to stand on street corners and hold out yellow "parking tickets" to anyone passing by. The parking attendant will be wearing one of those change pouches with more yellow "tickets" so he only has to hold out one at a time and has free hands to tear the ticket up. As soon as a perdestrian reaches out to take the "ticket" the parking attendant pulls it away and rips it up. He won't speak unless spoken to and will be given a script with key messages so that if a passer by asks questions, he'll be prepared with responses like "you won't be collecting anymore parking tickets thanks to xxxxx..."
*In order for this concept to work, you need a memorable company name and really good branding on the clothing of your people. You also need to apply meta tags to draw traffic to your website (e.g. "Toronto + Parking).


Idea two:

You'll need a camera that instantly uploads onto the internet with HD recording capabilities. The premise of this idea is based on the Speaker's Corner concept: people are willing to talk about Toronto for 15 seconds of fame. Ask people on the street to spend one minute talking about something they love about Toronto. These will be youtube clips that are linked on your website. Don't even mention parking when talking to people who are willing to go on camera. The tagline would then be something like, "Focus on what you love about Toronto, leave the parking to us"
* You will need release forms for this, and you can't upload videos of minors without consent from their legal guardian.

Wednesday, March 3, 2010

What I know is what I know

I've started this blog in order to collect all my thoughts on Web 2.0 in one place. With any luck, this blog will be a great referece tool for any business looking to expand their horizons into new and innovative methods of social marketing. We shall see how it goes...


Change your World or the World will Change you:
The Future of Collaborative Government and Web 2.0